Building the case study.
Roundel, case studies
Roundel, Target’s media arm, wanted to make this case studies more useable for their sales team. By building templates for a PDF, LinkedIn posts, deck slides, and the website, we helped Roundel turn their case studies into shareable sales enablement tools.
Minding the gap.
Roundel & Forrest, e-report
Roundel commissioned Forrester Consulting to conduct a survey that explored how consumer goods brands and retailer networks work together to improve their retail media strategies. We transformed the resulting 50+ slide study into an engaging, easy-to-read report that marked the launch point for a full content campaign.
Helping a new media arm find their voice.
Roundel, thought leadership
As Target’s media arm began marketing on their own, the team needed to show brands that they took a unique approach to media. Our ongoing series of thought leadership articles, shared on LinkedIn and the website, helped Roundel stake their claim in a competitive media environment and show brands what they needed to know about the future of media.
Read the article, “What the next generation can teach us about the future of e-commerce.” >>
Read the article, “Life after the death of cookies: Re-imagine your media toolkit.” >>
Metal additive: For the ready.
GE Additive, brochures
GE Additive spent decades learning, testing, and perfecting the process to make metal additive parts. Now, they’re sharing their expertise and products so other manufacturers could do the same. Check out two of the five the brochures created for this innovative and industrial campaign.
The makers of possible.
Canon Virginia, Inc., white papers and brochures
Meet Canon Virginia, Inc., where technology, innovation, and expertise from Canon hit the shop floor in the Americas. Have a molding challenge? Building the future of medical devices? CVI is there to help.
Your invitation to the never before.
Merkle B2B, direct mailer and onboarding campaign
In January 2022, our creative agency (gyro) merged with four other companies to become Merkle B2B. To garner internal excitement, educate new hires, and prepare managers for the move, we created a full onboarding campaign. The projects included a Career Advocate Guide for new managers, a Welcome Kit and texting program for new hires, and a milestones program to reward all employees.
Change fearlessly.
Black Doctoral Network, re-branding campaign
Dr. Maurice Green first built The Black Doctoral Network to bring together a community of Black and Latin talent across academia. Today, the organization works with universities and corporations to help them establish long-term success for diversity, equity and inclusion.
We worked with Dr. Green to give the Black Doctoral Network a brand refresh to help them engage with corporations. Afterward, I wored with Dr. Green to help him outline and establish his own framework for how he approaches his work and many projects.
Welcome the first Industrial Marketing Summit.
CADENAS PARTsolutions, event campaign
In September 2019, CADENAS PARTsolutions hosted the first Industrial Marketing Summit at Content Marketing World. The networking night and in-person event brought together over 200 industrial marketers to discuss the unique challenges and opportunities they faced.
To prepare for and promote the event, our team created a ten-month campaign that included a direct mailer, email campaign, video assets, articles, a social media campaign, and a happy hour at a local Cleveland bar.
The one tool every industrial marketer needs.
CADENAS PARTsolutions, product campaign
Ever heard of an eConfigurator? It’s the go-to tool for engineers looking for a product they need from their favorite manufacturer… and an integral part of many manufacturer’s websites.
To promote their industry-leading eConfigurator product, our marketing team created a robust plan to educate industrial marketers about the benefits of this tool. The campaign packaged everything manufacturers needed to know in a downloadable ebook, and repackaged that materials to create a pillar page, blog posts, and social posts.
I also helped create <2 minute demo videos for manufacturers who integrated this product on their website. The videos are a value-add for new and existing customers and a project I continue to help with today.
See the digital customer experience ebook >>
Becoming a global citizen.
Global Citizen, editorial intern
After graduating from college in the spring of 2017, I spent the next four months in New York City interning for Global Citizen. I wrote 2-4 articles per day on topics like world hunger and helped the nonprofit organization with its annual charity concert in Central Park.
Gentrification in the heart of a tight-knit community.
Streetvibes and the Greater Cincinnati Homeless Coalition, editorial intern and volunteer
During the first semester of my senior year in college, I lived and worked in Over-the-Rhine, a inner city Cincinnati community, as part of an immersive learning program. Nestled just north of downtown and below the climb out of the city valley, Over-the-Rhine was a community rich in historic architecture, community programs, and culture.
As the city evolved, Over-the-Rhine became one of the centers for gentrification, the pushing out of a poor and Black community to replace it with market-rate housing for a more affluent city dweller. As an inter for the community paper, I documented these stories and supported the efforts of the Homeless Coalition.
While the majority of the stories were published in print (the organization didn’t have a website for the stories), this story of eviction was republished by my school newspaper.
tesssohngen.com 